Integrated CampaignGot A Bright Idea?
A vibrant multi-format campaign helping Tasmanian communities see what the $10 million Bright Futures Fund could make possible.
Client
TasNetworks
Program
Bright Futures Fund
Formats
Film, social and campaign stills
The brief
Make a major community fund feel local and achievable.
TasNetworks is investing $10 million into communities across Tasmania's north and north west through the Bright Futures Fund. The campaign needed to turn that significant commitment into something people could immediately picture in their own town.
The creative also needed enough range to speak to different groups, from local clubs and libraries to community halls and neighbourhood projects, across both launch and social channels.
Creative direction
Bright futures, shown through familiar places.
A colourful illustrated world placed recognisable community moments at the centre of the campaign. Libraries, sports clubs, halls, and local gatherings made the fund feel tangible, while a consistent visual identity kept the full suite connected across landscape, vertical, motion, and still formats.
Campaign films
One idea, built for multiple viewing moments.
30-second campaign films
Four complete campaign stories built around different community possibilities.
30 seconds · Landscape
Community campaign film 1
30 seconds · Landscape
Community campaign film 2
30 seconds · Landscape
Community campaign film 3
30 seconds · Landscape
Community campaign film 4
Campaign cutdowns
Four alternate landscape edits for focused messages and flexible placements.
Landscape cutdown
Campaign cutdown 1
Landscape cutdown
Campaign cutdown 2
Landscape cutdown
Campaign cutdown 3
Landscape cutdown
Campaign cutdown 4
Landscape social cuts
Three concise horizontal edits for feeds, web placements and campaign updates.
10 seconds · Landscape
Landscape social cut 1
10 seconds · Landscape
Landscape social cut 2
10 seconds · Landscape
Landscape social cut 3
Vertical social cuts
Eight 9:16 edits designed for mobile-first campaign distribution.
10 seconds · Vertical
Vertical social cut 1
10 seconds · Vertical
Vertical social cut 2
10 seconds · Vertical
Vertical social cut 3
10 seconds · Vertical
Vertical social cut 4
10 seconds · Vertical
Vertical social cut 5
10 seconds · Vertical
Vertical social cut 6
10 seconds · Vertical
Vertical social cut 7
10 seconds · Vertical
Vertical social cut 8
Campaign stills
A visual world broad enough to represent real communities.
The outcome
A flexible launch campaign grounded in Tasmanian community life.
The finished suite gave TasNetworks a coherent visual campaign that could move from a full launch story into short social moments and supporting stills without losing its identity.
The initial campaign went live as part of the program announcement, giving the Bright Futures Fund an approachable public face and a strong base for ongoing communications.
Planning a campaign with many formats?