Jemena · Summer safety animation

Preparing for a power outage, told through everyday moments.

Two connected animated stories for Jemena make summer preparation and power-outage safety feel practical, calm and human. Layered-paper scenes, familiar households and recurring characters bring the information into a recognisable world.

Paper-texture suburban street under storm clouds, with two neighbours keeping clear of a fallen line.

Client

Jemena

Work

Two animated stories with shorter versions

Focus

Summer preparation and outage safety

The story

Clear information, with people at its centre.

Before the weather turns

The preparation story follows a household making practical plans ahead of a storm. The emergency kit, family conversations and familiar home setting give a useful public message a personal scale.

When the power goes out

The companion outage story moves from a darkened home into the neighbourhood, touching on reliable updates, checking on others and keeping clear of damaged electrical infrastructure.

One connected visual world

Paper-texture environments, muted storm blues and warm character moments give the long films, shorter edits and companion imagery a shared visual language. The focus is the communication itself, not the production tools behind it.

Animation

The two long-form stories

Watch the two long-form film previews shared for review. Final delivery may differ.

Film preview

Long-form film preview

Preparation

A household story about preparing ahead of summer weather, with practical kit and planning moments.

Long-form film shared for review. Final delivery may differ.

Watch on Vimeo ↗

Film preview

Long-form film preview

Power outage

A companion story about finding reliable updates, supporting neighbours and staying clear of electrical hazards.

Long-form film shared for review. Final delivery may differ.

Watch on Vimeo ↗

Beyond the films

One illustrated world, many ways to share it.

A few highlights from the companion artwork: social formats, campaign headers and individual kit illustrations. The same colours, characters and tactile paper texture connect each piece.

Select an image for a closer look.

A mother reaches for a torch while packing an emergency kit with her child. — Square social
Everyday preparation

A mother and child pack a clearly visible first-aid pouch into their emergency bag. — Portrait social
Small details, clearly shown

The illustrated Jemena presenter welcomes viewers outside a suburban home, with her full hand visible. — Vertical story
A familiar guide

Two Jemena crew members consult a tablet beside their vehicle in a wide paper-texture street illustration. — Website and email header

Email-signature artwork

A woman checks her phone beside the Jemena Power Outage Map, illustrated in the campaign's paper-texture style. — Useful information, woven into an everyday scene.

Teal paper-texture torch on a transparent background. — Torch

A tray of blue illustrated spare batteries on a transparent background. — Spare batteries

White illustrated first-aid pouch with a teal cross on a transparent background. — First-aid kit

Practical objects, with character.

Standalone transparent illustrations carry the campaign style into supporting layouts.