Metro Tasmania · With SOJO

Metro Tasmania: one bus, many everyday journeys

A bus journey can look ordinary from the outside. Inside, it connects school days, appointments, work shifts and the quiet trip home. CoastalGen worked with SOJO on character-led visual production for Metro Tasmania's courtesy campaign, bringing those everyday journeys into a warm, tactile animated world.

8 selected images

Felt-style passengers seated inside a Metro bus, with the Tasman Bridge and water visible through the windows. — Different passengers, one shared journey through Hobart.

Project: Metro Tasmania
Collaboration: Working with SOJO
Focus: Character-led animation

The story

Everyday people. A shared journey.

The selected scenes centre on the people who share a bus: a parent and child, a nurse, students, an older passenger and an office worker. Each has a distinct presence, while the shared setting brings their stories together. The driver's perspective adds another view of the journey, with Hobart's waterfront and mountain landscape beyond the cab.

A recognisable place, a human story

Soft, felt-like characters sit within familiar public-transport surroundings. Patterned seats, yellow handrails and views across the River Derwent give the scenes a clear sense of place. A wide view of the Tasman Bridge connects the passengers with the road they share with other travellers.

Closer compositions make room for quieter details: a passenger's handbag, a relaxed expression, a school uniform and the view through a window. The wider passenger scene brings those individual moments into one shared space, giving a broad public message a personal scale.

CoastalGen's contribution

CoastalGen's character-led visual work, created with SOJO, places everyday people at the centre of the story. The selected stills range from passenger portraits and the driver's perspective to a wider bridge scene, united by a distinctive Tasmanian setting.

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Selected imagery

Life along the journey

Select an image for a closer look.

Animated red-haired schoolgirl seated beside a school bag on a bus, with blue water and hills outside the window. — A school-day journey, with Hobart's waterfront beyond the window.

Felt-style older passenger wearing glasses and a purple cardigan, seated with a handbag beside the bus window. — A quieter passenger portrait within the shared bus journey.

Two animated friends sitting together on the rear bench of a bus, with the Tasman Bridge and cars visible behind them. — A shared moment on the way to a catch-up.

Animated parent holding a young child on her lap on a bus seat beside a window overlooking the water. — A parent and child sharing an everyday trip.

Felt-style office worker with a brown shoulder bag seated on a bus, with a schoolgirl and older passenger behind him. — An everyday ride, framed through a familiar passenger's perspective.

Felt-style Metro driver at the steering wheel, with the River Derwent and kunanyi / Mount Wellington outside the cab. — The driver's perspective, with Hobart's waterfront and mountain backdrop.

Felt-style Metro bus and cars crossing the Tasman Bridge above blue water, with Hobart hills beyond. — A wider view connects the bus journey with Hobart's shared roads and waterfront.

A story worth bringing to life?

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