Higher Vision - Media Video
Cheeky Kookaburra invited CoastalGen to create a one‑minute AI generated club video for Higher Vision’s Adelaide launch. The brief called for a sexy tone that speaks to the tradie demographic, while showcasing the drinks range in bold, cinematic scenes.
Project Overview
Higher Vision was opening a night club in Adelaide and wanted a dynamic hero video to build hype and highlight their drinks within the venue. The solution blended AI-generated models, scenes, and product-focused shots into a one-minute, high‑energy edit.
Creative Process
The creative direction leaned into nightlife sensuality without feeling overproduced. We balanced dramatic lighting, confident body language, and product hero moments so the brand felt premium yet accessible.
We designed a cast of AI‑generated models that matched the tradie demographic and built a flexible library of environments — from bar‑top product shots to atmospheric club interiors. Each scene was storyboarded to keep the pacing tight and the focus on the drinks.
The edit was cut to feel punchy and rhythmic, moving between wide scenes, close‑up product details, and lifestyle moments to keep the energy high across the full minute.